Sustainability of Dollar Store Growth (March 2010)
Key Investor Concerns
Will dollar store channel continue to gain market share with US consumers even after economy improves, or will consumers migrate back to other channels?
Consumer Edge Approach
Nationally representative survey of 2,600 US adults
Consumers who are shopping at dollar stores are very satisfied with the channel and believe they would continue to shop in dollar stores even if they had more money in the future
Dollar store sales growth continued to be very strong vs. other channels throughout the rest of 2010