Consumer Edge Insight helps investors monitor consumer trends, track company performance, and develop proprietary insights into company outlooks.
Custom Projects Can Answer Key Questions for Investors
|Understand Key Consumer Trends
|When (if ever) will overall consumer spending recover?Which categories are most likely to see a rebound in spending?What secular trends are impacting sales growth for each category and how are they evolving?
|Identify Which Companies Are Most Likely to Win or Lose
|Which companies have the most attractive category / brand / geographic portfolio?What factors are driving category growth and market share trends and how sustainable are they?Which companies have sustainable competitive advantages with their customers?How likely is a company’s growth strategy to be successful?How successful is a company’s new product likely to be and which existing companies/brands are most likely to lose share?
|Assess Impact of Events
|To what degree will company sales be disrupted or helped by events such as product recalls or safety scares, government incentives, new regulations, mergers, new technologies, etc?