China Monthly Tracker

We prepare seven reports each quarter: consumer surveys fielded among a large sample of adults representative of China’s Internet population, with very broad city coverage.

  Topics Covered
Macro Willingness to spendImpact of gas / food pricesImpact of health/housing pricesExpectations for gas prices, stock market, home valueEmployment/ underemploymentJob securitySaving / borrowing behaviorOutlook on economyPersonal finances
Beverages (Non-alcoholic) Category consumption frequencyCategories include: carbonated soft drinks, fruit / vegetable juice, RTD tea, bottled water, yogurt drinksPreferences for local brands of CSDsBrand awarenessBrand past month consumption and most often consumedDrivers of higher / lower CSD consumption (health, price, taste)Coverage / companies tracked [+]
Beverages (Alcoholic) Category consumption frequencyCategories include beer, wine, vodka, rum, whiskeys, tequila, baijuHealth barriers to consumptionFrequency of going to bars / clubsBrand awarenessBrand past month consumption and most often consumedPreferences for local brandsIntent to trade up to expensive brandsCoverage / companies tracked [+]
Food & Restaurants Snack consumption frequency (e.g., potato chips, nuts, pretzels, cookies, beef jerky, rice crackers, seeds, pork slices, fruit snacks, cookies)Snacking preferences; health concernsSnack brand awarenessSnack brand past month consumption and most often consumedPackaged food: general preferencesRestaurant visitationCoverage / companies tracked [+]
Home & Personal Care Toiletries: general preferences; shampoo brands used; toothpaste brands usedCosmetics: general preferences; creams / moisturizers used; color cosmetics usedHousehold / paper product preferences; toilet paper brands used; laundry detergent brands usedBaby products: baby formula brands used; diaper preferences; diaper brands usedCoverage / companies tracked [+]
Retail / Discretionary Attitudes toward discretionary spendingStores / web sites visitedWal-Mart / Trust-Mart satisfactionLuxury products & brands purchasedAthletic footwear by brandPersonal electronics by productHousehold products by productShopping by store typeHousehold internet availabilityOnline purchases by categoryCoverage / companies tracked [+]
Automobiles & Travel Automobile ownership and recent purchases by typeTravel activityMacau visitationTravel websites used 

Companies Tracked

Beverage (Non-alcoholic)

PepsiCoCoca-ColaCoconut Palm GroupHuiyuan Juice GroupSunkist Growers, Inc.Suntory Holdings Ltd.Hangzhou WahahaKirin BreweryUnileverTingyiNestléWong Lo Kat

Beverage (Alcoholic)

Anheuser-Busch InBevCarlsberg GroupHarbin BreweryHeineken InternationalFujian Huiquan BreweryHenan Jinxing BreweryKingway BreweryKirin BreweryGuilin Liquan BrewerySABMillerSuntoryAsia Pacific BreweriesTsingtao BreweryBeijing Yanjing BeerGuangzhou ZhujiangYantai ChangyuPernod RicardJas HennessySichuan Jian Nan ChunWuliangye Yibin Co.DiageoLang Jiu GroupLuzhou Lao JiaoKweichow Moutai Co.Red Star Er Gou TouSichuan Tuopai Yeast Liquor

Food & Restaurants

Yildiz HoldingAusnutria DairyHangzhou BeingmateBiostime InternationalDumexMead JohnsonProcter & GambleNestléSynutra InternationalAbbott LaboratoriesWei-Chuan Food Corp.Wonder Sun Dairy Co.YashiliYili GroupGeneral MillsPepsiCoLabixiaoxin (Fujian) Foods Int’lOishi GroupOrion ConfectionaryDiamond FoodsFujian Qinqin Holding Co.Guangdong Strong GroupShanghai Tenwow Food Co.Want-Want HoldingsKunming Zidi Foods Co.Yum! BrandsMcDonald’sStarbucks

Home & Personal Care

AmwayAvonChristian DiorL’OreàlLouis VuittonEstée LauderMary Kay Inc.Nu Skin EnterprisesProcter & GambleRevlonYue-Sai Kan-Coty CosmeticsDabao Cosmetics Co.Jiangsu Longliqi Group Co.BeiersdorfUnileverShiseido CompanyHengan InternationalChiaus InternationalDSG InternationalKimberly-ClarkMamyPokoSealerBabyDiaperKao CorporationNiceChina NafineGuangzhou Liby EnterpriseGuangzhou Lonkey IndustryShanghai WhiteCat Co.B&W InternationalHazelineC-Bons HairCareVinda / Colgate-PalmoliveHawley & HazelLion CorporationYunnan Baiyao Group

Retail / Discretionary

360buy.comAmazon.comBelle InternationalBest BuyCarrefourGomeParkson Retail GroupSuningSwatchAlibaba GroupTrust-MartWal-MartWumartAdidas GroupAnta Sports ProductsLi NingNikePeakBurberryCartierCoachLouis VuittonSwatch GroupPolo Ralph LaurenTiffany