Consumer Edge Insight helps private equity firms identify attractive investment targets, assess company’s growth prospects, and improve portfolio company performance.
Target Identification
- Proprietary studies to assess key macro and secular trends impacting consumer product and service businesses
- Deep knowledge of emerging trends and upcoming companies
- Potential synergistic value to larger players through knowledge of M&A approach/ portfolio focus on larger companies
Due Diligence
- Customized primary research among consumers and intermediaries to identify key opportunities and risks
- Company / brand growth potential assessment
- Market sizing
- Industry attractiveness
- Competitor assessment
- Pressure-test business plans / exit strategies
- Valuation / fair value assessment
- Synergy estimates
Example: Retailer Due Diligence
Portfolio Company Optimization
- Growth strategy development
- Brand health assessment
- Consumer segmentation / target strategy development
- New product development
- Proprietary tracking studies to stay on top of trends and track company progress