Trackers > Market Intelligence > US Monthly Tracker
US Tracker provides a comprehensive view of how consumers are spending and the underlying drivers
We prepare eight monthly vertical reports, with consumer surveys fielded each month among 2,500 adults representative of the US population on age, gender, income, region, and ethnicity.
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Topics Covered |
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| Macro |
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- Willingness to spend
- Impact of gas / food prices
- Impact of health/housing prices
- Expectations for gas prices, stock market, home value
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- Employment / underemployment
- Job security
- Saving / borrowing behavior
- Outlook on economy
- Personal finances
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| Restaurants & Bars |
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- Past month visitation of named restaurants
- Past month visitation of segments: fast food, casual dining, fine dining
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- Willingness to spend
- Past month visitation of any bar / club / lounge
- Impact of gas / food prices
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| Coverage / companies tracked [+] |
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| Travel |
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- Trips taken in past month-leisure or business, domestic or international
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- Type of lodging (hotel vs. cruise)
- Hotel chains stayed at in past month
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| Coverage / companies tracked [+] |
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| Discounters |
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- Past month visitation of named stores
- Satisfaction with prices / selection / store experience / product quality
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- Product categories purchased
- Price perception
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| Coverage / companies tracked [+] |
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| Department Stores |
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- Past month visitation of named stores
- Willingness to spend
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- Impact of rising clothing prices
- Intent to purchase clothing
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| Coverage / companies tracked [+] |
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| Dollar Stores |
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- Past month visitation of named stores
- Categories purchased at dollar stores
- Amount spent at dollar stores in past month
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- Satisfaction with named stores
- Intent to shop at dollar stores
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| Coverage / companies tracked [+] |
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| Home Improvement |
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- Past month visitation of named stores
- Future plans to do HI projects
- DIY vs. DIFM mix
- Average project spending
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- Mortgage vs. home value
- Mortgage delinquency status
- Expectations for home value
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| Coverage / companies tracked [+] |
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| Auto Parts |
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- Past month visitation of named stores
- Auto maintenance repair spending
- DIY vs. DIFM mix
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- Driving frugality
- Vehicle purchases
- Vehicle purchase intent
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| Coverage / companies tracked [+] |
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Companies Tracked
Restaurants & Bars
- McDonald’s
- Burger King
- Wendy’s
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Dollar stores
- Dollar General
- Dollar Tree
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Home Improvement
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- Sherwin-Williams
- Tractor Supply
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Auto Parts
- Advance Auto Parts
- AutoZone
- Carquest
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- NAPA
- O’Reilly Auto
- Pep Boys
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