Trackers > Thematic > Store Brands
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Included in Each Report
Highlights Report
- Likelihood of consumers economizing when buying CPG vs. other products/services
- Demographics of store brand buyers
- Motivations of store brand buyers
- Store brand share of wallet for each category
- Drivers of higher store brand share (60-category average)
- Quality perceptions of store brands in each category
- Which categories offer the most opportunity for manufacturer brands to win on non-price factors
- What manufacturer brands could do to win back consumers (60-category average)
- Which CPG retailers have the highest levels of store brand penetration
- Which CPG retailers have the highest levels of store brand buyer satisfaction and contribution to shopper loyalty
- Relative performance of “premium” store brands value-oriented store brands
- Implications for manufacturer brand owners, private label manufacturers, and CPG retailers
Category Reports
- Drivers of brand selection in category
- Store brand share by heaviness of category usage
- Motivations of category store brand buyers
- Motivations of category manufacturer brand buyers
- What manufacturer brands could to do to win back consumers in category
- Demographics of category store brand buyers
- Category-specific conclusions
Retailer Report
- Overall satisfaction scores among regular customers of each major retailer
- Impact of store brand program on satisfaction
- Demographics of store brand buyers at each retailer
Detailed Information
60 Major CPG Categories
Food Categories
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Beverage Categories
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Household Categories
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Personal Care Categories
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24 Largest CPG Retailers
Supermarkets
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Club Stores
- BJ's
- Costco
- Sam’s Club
Drug Stores
- CVS
- Walgreen’s
Dollar Stores
- Dollar General
- Dollar Tree
- Family Dollar