Trackers > Market Intelligence > China Monthly Tracker

We prepare seven reports each quarter: consumer surveys fielded among a large sample of adults representative of China’s Internet population, with very broad city coverage.

    Topics Covered
 
Macro  
  • Willingness to spend
  • Impact of gas / food prices
  • Impact of health/housing prices
  • Expectations for gas prices, stock market, home value
  • Employment/ underemployment
  • Job security
  • Saving / borrowing behavior
  • Outlook on economy
  • Personal finances
 
Beverages (Non-alcoholic)  
  • Category consumption frequency
  • Categories include: carbonated soft drinks, fruit / vegetable juice, RTD tea, bottled water, yogurt drinks
  • Preferences for local brands of CSDs
  • Brand awareness
  • Brand past month consumption and most often consumed
  • Drivers of higher / lower CSD consumption (health, price, taste)
Coverage / companies tracked [+]
 
Beverages (Alcoholic)  
  • Category consumption frequency
  • Categories include beer, wine, vodka, rum, whiskeys, tequila, baiju
  • Health barriers to consumption
  • Frequency of going to bars / clubs
  • Brand awareness
  • Brand past month consumption and most often consumed
  • Preferences for local brands
  • Intent to trade up to expensive brands
Coverage / companies tracked [+]
 
Food & Restaurants  
  • Snack consumption frequency (e.g., potato chips, nuts, pretzels, cookies, beef jerky, rice crackers, seeds, pork slices, fruit snacks, cookies)
  • Snacking preferences; health concerns
  • Snack brand awareness
  • Snack brand past month consumption and most often consumed
  • Packaged food: general preferences
  • Restaurant visitation
Coverage / companies tracked [+]
 
Home & Personal Care  
  • Toiletries: general preferences; shampoo brands used; toothpaste brands used
  • Cosmetics: general preferences; creams / moisturizers used; color cosmetics used
  • Household / paper product preferences; toilet paper brands used; laundry detergent brands used
  • Baby products: baby formula brands used; diaper preferences; diaper brands used
Coverage / companies tracked [+]
 
Retail / Discretionary  
  • Attitudes toward discretionary spending
  • Stores / web sites visited
  • Wal-Mart / Trust-Mart satisfaction
  • Luxury products & brands purchased
  • Athletic footwear by brand
  • Personal electronics by product
  • Household products by product
  • Shopping by store type
  • Household internet availability
  • Online purchases by category
Coverage / companies tracked [+]
 
Automobiles & Travel  
  • Automobile ownership and recent purchases by type
  • Travel activity
  • Macau visitation
  • Travel websites used
 

Companies Tracked

Beverage (Non-alcoholic)

  • PepsiCo
  • Coca-Cola
  • Coconut Palm Group
  • Huiyuan Juice Group
  • Sunkist Growers, Inc.
  • Suntory Holdings Ltd.
  • Hangzhou Wahaha
  • Kirin Brewery
  • Unilever
  • Tingyi
  • Nestlé
  • Wong Lo Kat

Beverage (Alcoholic)

  • Anheuser-Busch InBev
  • Carlsberg Group
  • Harbin Brewery
  • Heineken International
  • Fujian Huiquan Brewery
  • Henan Jinxing Brewery
  • Kingway Brewery
  • Kirin Brewery
  • Guilin Liquan Brewery
  • SABMiller
  • Suntory
  • Asia Pacific Breweries
  • Tsingtao Brewery
  • Beijing Yanjing Beer
  • Guangzhou Zhujiang
  • Yantai Changyu
  • Pernod Ricard
  • Jas Hennessy
  • Sichuan Jian Nan Chun
  • Wuliangye Yibin Co.
  • Diageo
  • Lang Jiu Group
  • Luzhou Lao Jiao
  • Kweichow Moutai Co.
  • Red Star Er Gou Tou
  • Sichuan Tuopai Yeast Liquor

Food & Restaurants

  • Yildiz Holding
  • Ausnutria Dairy
  • Hangzhou Beingmate
  • Biostime International
  • Dumex
  • Mead Johnson
  • Procter & Gamble
  • Nestlé
  • Synutra International
  • Abbott Laboratories
  • Wei-Chuan Food Corp.
  • Wonder Sun Dairy Co.
  • Yashili
  • Yili Group
  • General Mills
  • PepsiCo
  • Labixiaoxin (Fujian) Foods Int'l
  • Oishi Group
  • Orion Confectionary
  • Diamond Foods
  • Fujian Qinqin Holding Co.
  • Guangdong Strong Group
  • Shanghai Tenwow Food Co.
  • Want-Want Holdings
  • Kunming Zidi Foods Co.
  • Yum! Brands
  • McDonald's
  • Starbucks

Home & Personal Care

  • Amway
  • Avon
  • Christian Dior
  • L'Oreàl
  • Louis Vuitton
  • Estée Lauder
  • Mary Kay Inc.
  • Nu Skin Enterprises
  • Procter & Gamble
  • Revlon
  • Yue-Sai Kan-Coty Cosmetics
  • Dabao Cosmetics Co.
  • Jiangsu Longliqi Group Co.
  • Beiersdorf
  • Unilever
  • Shiseido Company
  • Hengan International
  • Chiaus International
  • DSG International
  • Kimberly-Clark
  • MamyPoko
  • SealerBabyDiaper
  • Kao Corporation
  • Nice
  • China Nafine
  • Guangzhou Liby Enterprise
  • Guangzhou Lonkey Industry
  • Shanghai WhiteCat Co.
  • B&W International
  • Hazeline
  • C-Bons HairCare
  • Vinda / Colgate-Palmolive
  • Hawley & Hazel
  • Lion Corporation
  • Yunnan Baiyao Group

Retail / Discretionary

  • 360buy.com
  • Amazon.com
  • Belle International
  • Best Buy
  • Carrefour
  • Gome
  • Parkson Retail Group
  • Suning
  • Swatch
  • Alibaba Group
  • Trust-Mart
  • Wal-Mart
  • Wumart
  • Adidas Group
  • Anta Sports Products
  • Li Ning
  • Nike
  • Peak
  • Burberry
  • Cartier
  • Coach
  • Louis Vuitton
  • Swatch Group
  • Polo Ralph Lauren
  • Tiffany