We prepare seven reports each quarter: consumer surveys fielded among a large sample of adults representative of China’s Internet population, with very broad city coverage.
Topics Covered
Macro
Willingness to spendImpact of gas / food pricesImpact of health/housing pricesExpectations for gas prices, stock market, home value
Employment/ underemploymentJob securitySaving / borrowing behaviorOutlook on economyPersonal finances
Beverages (Non-alcoholic) Category consumption frequencyCategories include: carbonated soft drinks, fruit / vegetable juice, RTD tea, bottled water, yogurt drinksPreferences for local brands of CSDsBrand awarenessBrand past month consumption and most often consumedDrivers of higher / lower CSD consumption (health, price, taste)Coverage / companies tracked [+]
Beverages (Alcoholic) Category consumption frequencyCategories include beer, wine, vodka, rum, whiskeys, tequila, baijuHealth barriers to consumptionFrequency of going to bars / clubsBrand awarenessBrand past month consumption and most often consumedPreferences for local brandsIntent to trade up to expensive brandsCoverage / companies tracked [+]
Food & Restaurants Snack consumption frequency (e.g., potato chips, nuts, pretzels, cookies, beef jerky, rice crackers, seeds, pork slices, fruit snacks, cookies)Snacking preferences; health concernsSnack brand awarenessSnack brand past month consumption and most often consumedPackaged food: general preferencesRestaurant visitationCoverage / companies tracked [+]
Home & Personal Care Toiletries: general preferences; shampoo brands used; toothpaste brands usedCosmetics: general preferences; creams / moisturizers used; color cosmetics usedHousehold / paper product preferences; toilet paper brands used; laundry detergent brands usedBaby products: baby formula brands used; diaper preferences; diaper brands usedCoverage / companies tracked [+]
Retail / Discretionary Attitudes toward discretionary spendingStores / web sites visitedWal-Mart / Trust-Mart satisfactionLuxury products & brands purchasedAthletic footwear by brandPersonal electronics by productHousehold products by productShopping by store typeHousehold internet availabilityOnline purchases by categoryCoverage / companies tracked [+]
Automobiles & Travel Automobile ownership and recent purchases by typeTravel activityMacau visitationTravel websites used
Companies Tracked
Beverage (Non-alcoholic)
PepsiCoCoca-ColaCoconut Palm GroupHuiyuan Juice Group
Jas HennessySichuan Jian Nan ChunWuliangye Yibin Co.DiageoLang Jiu GroupLuzhou Lao JiaoKweichow Moutai Co.Red Star Er Gou TouSichuan Tuopai Yeast Liquor
