Trackers > US > Non-alcoholic Beverages

Understand Consumer Behavior, Key Emerging Trends in Beverages

US Non-alcoholic Beverages

  • Two part survey conducted 2x year among 2,000 consumers aged 13-65+ representative of US Census population
  • Part 1 addresses key issues facing the industry (e.g, Trop packaging, Max vs Zero)
  • Part 2 contains short term / long term forecasts for key categories
  • Includes outlook for carbonated, sports drinks, water, enhanced water, juice, energy, tea, coconut water, coffee etc.
  • Key consumer attitudes / usage regarding non-alcoholic beverage consumption
  • Link between macroeconomic trends and purchasing behaviors
  • Custom segmentation available