Trackers > US > Alcoholic Beverages

Understand Consumer Behavior, Key Emerging Trends in Beverages

US Alcoholic Beverages

  • Survey conducted annually among 2,000 consumers aged 21+ who consume any alcoholic beverage at least once per week
  • Sample is balanced to be representative of US legal drinking age population in terms of age, gender, income, ethnicity, and region
  • Key consumer attitudes / usage regarding alcoholic beverage consumption
  • Link between macroeconomic trends and purchasing behaviors
  • Includes category-level insights into what is driving consumption trends for beer, wine, vodka, rum, gin, tequila, and whiskey
  • Includes brand-level insights for leading brands of beer and spirits
  • Custom segmentation available

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