Trackers > US > Alcoholic Beverages

Understand Consumer Behavior, Key Emerging Trends in Beverages

Survey conducted annually among 2,000 consumers aged 21+ who consume any alcoholic beverage at least once per week
Sample is balanced to be representative of US legal drinking age population in terms of age, gender, income, ethnicity, and region
Key consumer attitudes / usage regarding alcoholic beverage consumption
Link between macroeconomic trends and purchasing behaviors
Includes category-level insights into what is driving consumption trends for beer, wine, vodka, rum, gin, tequila, and whiskey
Includes brand-level insights for leading brands of beer and spirits
Custom segmentation available

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