Sustainability of Dollar Store Growth (March 2010)

Key Investor Concerns

Will dollar store channel continue to gain market share with US consumers even after economy improves, or will consumers migrate back to other channels?

Consumer Edge Approach

Nationally representative survey of 2,600 US adults

Key Insights

Consumers who are shopping at dollar stores are very satisfied with the channel and believe they would continue to shop in dollar stores even if they had more money in the future


Dollar store sales growth continued to be very strong vs. other channels throughout the rest of 2010