US Tracker provides a comprehensive view of how consumers are spending and the underlying drivers
We prepare eight monthly vertical reports, with consumer surveys fielded each month among 2,500 adults representative of the US population on age, gender, income, region, and ethnicity.
Topics Covered
Macro
Willingness to spendImpact of gas / food pricesImpact of health/housing pricesExpectations for gas prices, stock market, home value
Employment / underemploymentJob securitySaving / borrowing behaviorOutlook on economyPersonal finances
Restaurants & Bars Past month visitation of named restaurantsPast month visitation of segments: fast food, casual dining, fine diningWillingness to spendPast month visitation of any bar / club / loungeImpact of gas / food pricesCoverage / companies tracked [+]
Travel Trips taken in past month-leisure or business, domestic or internationalType of lodging (hotel vs. cruise)Hotel chains stayed at in past monthCoverage / companies tracked [+]
Discounters Past month visitation of named storesSatisfaction with prices / selection / store experience / product qualityProduct categories purchasedPrice perceptionCoverage / companies tracked [+]
Department Stores Past month visitation of named storesWillingness to spendImpact of rising clothing pricesIntent to purchase clothingCoverage / companies tracked [+]
Dollar Stores Past month visitation of named storesCategories purchased at dollar storesAmount spent at dollar stores in past monthSatisfaction with named storesIntent to shop at dollar storesCoverage / companies tracked [+]
Home Improvement Past month visitation of named storesFuture plans to do HI projectsDIY vs. DIFM mixAverage project spendingMortgage vs. home valueMortgage delinquency statusExpectations for home valueCoverage / companies tracked [+]
Auto Parts Past month visitation of named storesAuto maintenance repair spendingDIY vs. DIFM mixDriving frugalityVehicle purchasesVehicle purchase intentCoverage / companies tracked [+]
